Preparing News Releases
There are 7 modules in this course:
- Inside the Newsroom
- Matters of Style
- Properties of a News Release
- Organizing Information
- Elements of a News Release
- Now What?
- Other Skills
Following these, a Posttest must be completed.
Intended Audience
PIOs/PAOs who need to improve their skills in communicating with the public during an emergency
Learning Objectives:
After completing this course the learner will be able to:
- Discuss the importance of deadlines in different types of news releases.
- Describe who’s who in the newsroom.
- Discuss newsworthy elements of the story by using clear and simple language and consistency in the style and usage.
- List the eight properties of a news release.
- Summarize and organize information in a manner that creates clear and accurate understanding.
- Describe the use of the 5 W’s and the inverted pyramid style in newswriting.
- Write the lead, body and headline for a news release.
- Explain the importance of quotations in a news release and use them in an appropriate manner.
- Explain the review process for a news release.
- Explain the dissemination process for a news release.
- Discuss the preparation for follow-up questions from the media.
- Monitor and analyze news reports, utilizing Rapid Response when appropriate.
- Develop talking points using the “message triangle.”
- Describe the criteria used to select broadcast media stories.
- Describe four essential qualities contained in effective broadcast news stories.
- Write effective public service announcements.
- Describe the difference between a news release and a news advisory; write an effective news advisory.
- Distinguish between a news release, a news conference, and a news briefing.
- Prepare for and conduct a news conference or briefing.
Pre-requisites/Learning Level
No Pre-requisites
Competencies addressed:
- Core Competencies for Public Health Professionals identified:
- Domain 3: Communication Skills
- 3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters)
- Domain 5: Community Dimensions of Practice Skills
- 5A9. Informs the public about policies, programs, and resources that improve health in a community
CEUs Offered
none
Cost
Free
Modality/format
Online Self-Pace
Length
1 hour
Presenter(s) and/or Content Experts
Technical requirements:
- Adobe Acrobat Reader
- Flash Player
- Speakers
Registration requirements
Register a free account
Creation and/or update
December 4, 2012
Community Risk and Protective Factors
What Is Community Health Assessment?
Community Applications
This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Emergency Preparedness and Response PH 460 course series. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace. This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Administration PH 450 course series. These courses can be taken separately and in any sequence desired. The overall PH 450 series provides an introduction to public health management and administration by examining the purpose, history, organization, functions, tools, activities and results. Case studies and a variety of practice-related exercises serve as a basis for learner participation in real world public health problem-solving simulations. The various components of these courses serve to stimulate interactions among learners and instructors around important problems and issues facing public health. Since computers and the Internet's World Wide Web are now basic tools for public health practitioners, these courses also seek to foster and enhance skills related to the use of technology for accessing and using information and for communicating with colleagues. Reading assignments are derived from various online sources that are identified in the exercises document for each course. The basic content for the Public Health Administration PH 450 Series is the text, Public Health Administration: Principles for Population-Based Management by LF Novick and GP Mays eds; Jones and Bartlett Publishers; 2001.