Social Media

“Social Marketing 101 Workshop: A hands-on trip down social marketing lane” • Quality improvement, increased reach on a decreased budget, culturally sensitive practice. These phrases bounce around the Lucas building on a daily basis. What if one public health tool could help you address all of these issues? • Social marketing is a tool used by public health professionals around the world to ensure their programs, messaging, education and outreach are well-suited to their priority audience. Contrary to popular opinion, social marketing is not just billboards, TV and internet advertizing. Media campaigns are one type of intervention that can stem from using the social marketing process. • This hands-on workshop will help IDPH staff see how the social marketing process can help them adopt audience-centered practice techniques which lead to more effective and appealing public health programs and interventions. Special Instructions: • Workshop will begin at 9:30 • Lunch break 11:30 – 12:00 • Session completion 12:00 – 1:00 Instructors: Christine Hradek, IDPH Social Marketing Coordinator Target Audience: Program coordinators interested in learning more about social marketing and how techniques can lead to more effective and appealing public health programs.

This course will introduce popular social media services to the participant and explain how social media can be a valuable asset in everyday activities. The course also explains how social media can be used to quickly notify followers of emergencies in their jurisdiction. Learning Objectives: I. Overview of popular social media services and their specific functions II. How to incorporate social media into your everyday public information activities III. How social media can be used to notify people in emergency situations Target Audience: Hospital, EMA's, Public Health, and CHC's

This course will provide a basic introduction to social media use for emergency response agencies. The use of social media during a disaster will also be discussed. Objectives: • Participants will be able to describe the options for social media. • Participants will be able to list pros and cons of each social media option. • Participants will be able to describe how social media could be used during a disaster. • Participants will be able to describe necessary policies for implementing social media.