Health Communication

"Communicate to Make a Difference: Practicing Cross-Cultural Communication" is a collection of case studies that examine the practical application of the "Ten Strategies for Effective Cross-Cultural Communication," as described in the "Exploring Cross-Cultural Communication" training. There are many facets of organizational culture. It is the awareness of these facets and how communication can affect an organization that is the focus of the "Community Health Worker Program" module. How can three different groups overcome communication challenges to work together?

Intended Audience:

Public health professionals including nurses, physicians, health educators.

Learning Objectives:

After working through this module, "Community Health Worker Program," you will be better able to apply the following skills in your daily work:

• Distinguish cultural perspectives.
• Listen actively.
• Recognize the complexity of cross-cultural communication.
• Respect cultural differences.
• Build self-awareness.
• Ask questions to develop cultural knowledge.
• Avoid stereotyping.
• Flexibility in applying communication strategies.

Pre-requisites/Learning Level:

None

Competencies addressed:

CEUs Offered:

CNE Credits offered until February 28, 2022. CHES and CME credits offered until May 31, 2023.

Cost:

Free

Modality/format:

Online Self-Pace

Length:

1 hour

Presenter(s) and/or Content Experts:

Technical requirements:

• Adobe Acrobat Reader 
• Speakers

Registration requirements:

Register a free account

Creation and/or update: January 24, 2014

Background The University of Iowa College of Public Health's Institute for Public Health Practice, in cooperation with the Iowa Association of Local Public Health Agencies (I-ALPHA), has developed a series of practiced-based educational programs targeted toward new public health administrators and nursing administrators. The programs are part of the Institute's continuing effort to provide training to strengthen the skills and knowledge of the current public health workforce. Goal/ Intended Audience This course is intended for public health administrators and nurse administrators who are relatively new in their positions (3 years or less) and who seek to enhance their skills and knowledge. Local boards of health, city and county departments, hospitals, home health agencies, and visiting nurse associations typically employ these public health professionals. By the end of this course, participants will have enhanced the knowledge, skills, and abilities they need to be a successful public health administrator. Course Content The New Public Health Administrators Series consists of 14 hour-long online programs. Upon completion of all 14 online programs, participants will receive a Certificate of Completion. Today's presentation - Marketing, by Jennifer Lightbody- consists of an one hour video segment which is accessible via video streaming technology. PowerPoint slides of the presentation are provided in PDF format. Participants will be assessed through practice exercises and an online post-test. This course may be taken by itself, or as part of the New Public Health Admin (NPHA) Curriculum.

Course Description and Learning Objectives: How do your work projects become happy-dance worthy? One way could be through partnering with other IDPH staff so you BOTH achieve your goals. If you are planning a project, event, or message, working with partners can create a winning solution for all. If your work project encourages integration and reaching diverse populations, this basic course can help you on your way. Participants will be given examples of successful outcomes, resources, and ideas to encourage you to reach your goals, possibly in ways you hadn’t considered before through partnering. Target Audience: IDPH Staff • Who think they’ve hit a dead end because of lack of resources • Who have contemplated partnering with internal and external programs • Who are in need of assistance in working with and for diverse populations on messaging, events, and projects • Who have not contemplated the importance of the inclusion of various media within diverse populations for message dissemination • Those looking for resources and ideas. (If you have a specific project in mind, bring it with you, and if time allows, idea exchanging will ensue.) Instructors: Janice Edmunds-Wells, Office of Minority and Multicultural Health and Sandy Briggs, Bureau of Communications and Planning This is the first time this course has been offered, so sign up today. The class size is limited to 15

The purpose of the course is to cover topics that are especially relevant to new public health administrators. It is hoped that by the end of the course participants will have enhanced the knowledge, skills, and abilities they need to be a successful public health administrator.

Intended Audience

Public health administrators and nurse administrators who are relatively new in their positions (3 years or less) and who seek to enhance their skills and knowledge

Learning Objectives

At the conclusion of this course, you will be able to:

• Describe the key considerations in developing a marketing strategy for public health.
• Describe the interdependency of marketing strategy elements.
• Discuss effective communication techniques and common pitfalls.

Pre-requisites/Learning Level

No pre-requisites

Competencies addressed

Core Competencies for Public Health Professionals identified:

Domain 3: Communication Skills

• 3A2. Communicates in writing and orally with linguistic and cultural proficiency (e.g., using age-appropriate materials, incorporating images).
• 3B2. Communicates in writing and orally with linguistic and cultural proficiency (e.g., using age-appropriate materials, incorporating images).
• 3C2. Communicates in writing and orally with linguistic and cultural proficiency (e.g., using age-appropriate materials, incorporating images).
• 3A4. Suggests approaches for disseminating public health data and information (e.g., social media, newspapers, newsletters, journals, town hall meetings, libraries, neighborhood gatherings).
• 3B4. Selects approaches for disseminating public health data and information (e.g., social media, newspapers, newsletters, journals, town hall meetings, libraries, neighborhood gatherings).
• 3C4. Evaluates approaches for disseminating public health data and information (e.g., social media, newspapers, newsletters, journals, town hall meetings, libraries, neighborhood gatherings).
• 3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters).
• 3B5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters, press releases).
• 3C5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters, testimony, press interviews).
• 3A6. Communicates information to influence behavior and improve health (e.g., uses social marketing methods, considers behavioral theories such as the Health Belief Model or Stages of Change Model).
• 3B6. Communicates information to influence behavior and improve health (e.g., uses social marketing methods, considers behavioral theories such as the Health Belief Model or Stages of Change Model).
• 3C6. Evaluates strategies for communicating information to influence behavior and improve health (e.g., uses social marketing methods, considers behavioral theories such as the Health Belief Model or Stages of Change Model).
• 3A7. Facilitates communication among individuals, groups, and organizations.
• 3B7. Facilitates communication among individuals, groups, and organizations.
• 3C7. Facilitates communication among individuals, groups, and organizations.

CEUs Offered

None

Cost

Free

Modality/format

Online Self-Pace

Length

1 hour

Presenter(s) and/or Content Experts

Jennifer Lightbody, MHHA, BA

Technical requirements

• Adobe Acrobat Reader 
• Flash Player 
• Speakers

Registration requirements

Register a free account

Creation and/or update

October 18, 2013